Working closely with the New Balance team, Astaura’s interior designers produced a bespoke branded wall wrap in the company’s corporate colours of red, grey and white to compliment a refurbished meeting space used to welcome New Balance’s international colleagues and visitors.
Committed to manufacturing in Britain, New Balance currently employs over 210 people at its UK site and produces over 28,000 pairs of shoes a week with demand forecast to grow. Astaura designed, produced and fitted the wall wrap, which now sits proudly in the UK factory’s meeting room.
Astaura’s Head Graphic Designer expertly redrew a running man and used a variety of typography techniques to write the company’s mission statement and create an eye-catching focal point.
The wall wrap was printed on exceptional quality 3M material and covered in a matching protective overlaminate at Astaura’s workshop before being fitted by skilled applicators with impressive results. A self-adhesive product, the wall wrap was swiftly applied in situ meaning minimal disruption to the New Balance staff and an efficient transformation of existing space.