New wall feature for New Balance shoes

Astaura was recently commissioned to transform the corporate look of the manufacturing headquarters of renowned global athletic products company, New Balance. Working closely with the New Balance team, Astaura’s in-house designers produced a bespoke branded wall wrap in the company’s corporate colours of red, grey and white to compliment a refurbished meeting space used to welcome New Balance’s international colleagues and visitors.

Committed to manufacturing in Britain, New Balance currently employs over 210 people at its UK site and produces over 28,000 pairs of shoes a week with demand forecast to grow. Astaura designed, produced and fitted the wall wrap, which now sits proudly in the UK factory’s meeting room. Astaura’s Head Designer expertly redrew a running man and used a variety of typography techniques to write the company’s mission statement and create an eye-catching focal point.

The wall wrap was printed on exceptional quality 3M material and covered in a matching protective over laminate at Astaura’s workshop before being fitted by skilled applicators with impressive results. A self-adhesive product, the wall wrap was swiftly applied in situ meaning minimal disruption to the New Balance staff and an efficient transformation of existing space.

For more information on Astaura and how we can help transform your space please contact us.