New Branding for Electricity North West

Ast Transport Branding has recently had the privilege of working with Electricity North West to rebrand their diverse vehicle fleet.

Electricity North West provides electricity to 5 million customers in the North West. They are responsible for operating the local power network and dealing with any power cuts that may occur on the network. The company want to increase awareness and understanding of what they do, so that customers can easily access vital services in the event of a power cut. Customer research revealed that vehicle livery was consistently one of the most popular methods for finding out about Electricity North West, with 17% of people reporting that they had heard about the company via this channel.

With over 1,200 vehicles travelling across the region 24/7, 365 days a year, they recognised that vehicles are a powerful asset for promoting the brand and enhancing customer understanding about what they do. As part of the rebrand, Ast Transport Branding produce and apply new vehicle graphics to a range of specialist vehicles from the Toyota Hi Lux, Toyota MEWP and Fiat Diablo to the Ford Transit Custom and Pickup. Our experienced designers work closely with the team at Electricity North West to ensure the new branding works across their diverse fleet. The vehicle graphics are then produced at our purpose built headquarters in the North West, using high quality 3M vinyl. As a 3M partner we pride ourselves on providing an exceptional vehicle wrapping service, supported by a comprehensive warranty.

In order to provide Electricity North West with an efficient service, Ast Transport Branding is pleased to be working alongside Pickup Systems Limited, who specialise in providing bespoke light commercial vehicle solutions. Pickup Systems work closely with key vehicle manufacturers including Mercedes, Toyota and Isuzu converting a wide range of vehicles for specialist field use, including the utilities sector and, fire and rescue. After new vehicles have been converted for Electricity North West, the vehicle graphics are then fitted by our skilled team of 3M approved vinyl applicators.

With our UK-wide fitting team, our flexible teams can work with you and your vehicle manufacturer/body shop to provide you with a fitting solution that best suits the needs of your business and helps to minimise the time your vehicles are off the road. To discuss your next branding project please get in touch and our dedicated team will be happy to help.