Monster Energy's World Rally team were looking for a new design for their Ford Focus World Rally Car and approached us here at Ast Transport Branding. The feedback on the design and the high quality of the car wrap has been great. The Ford Focus RS World Rally Cars of Stobart, M-Sport, Ford and the Monster Energy World Rally Team will carry each other’s branding as part of a reciprocal deal between the two WRC outfits in 2010.
As such Matthew Wilson and Ken Block's WRC cars will both feature the logos of the UK-based logistics company Stobart and the Monster Energy drink as they compete at the highest level of rallying around the globe.
The new livery of Wilson's Stobart-backed Focus will make its first appearance this weekend in Sweden, at the opening round of the season.
“It's fantastic to be involved with the WRC again this year and to be working closely with M-Sport. The branding agreement with the Monster Team will ensure an even greater level of global brand exposure for Stobart, especially in a market such as the USA where there's a lot of potential for our brand, and business, to grow,” explained Stobart Group CEO, Andrew Tinkler.
“This co-branding is a great opportunity for both teams to really make the best out of 2010,” Block added. “I am just looking forward to unveiling the Monster World Rally Team livery at Rally Mexico, and wish the Stobart team the best this weekend in Sweden.”
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