The Shop Direct Group contracted Ast Transport Branding to wrap 35 double deck trailers for their Littlewoods, Very and Isme retail brands.
The high profile full colour trailers feature Myleene Klass for Littlewoods, Holly Willoughby for Very and a leading model for Isme. Shop Direct is the UK’s largest online and home shopping retailer with annual sales of around £1.7 billion. The Group sells more than 800 brands and delivers over 25 million parcels each year to more than five million customers. Their head office is in Speke, South Liverpool.
The trailers, with their full colour printed wraps and conspicuity tape, were fitted at Cartwrights, who manufactured the trailers in South Manchester. The trailers, with their new branding, were launched at the Shop Direct Group Christmas Conference in Liverpool, with Myleene Klass in attendance. The vehicle wraps for the Shop Direct Group are a fantastic form of advertising as the vehicles are seen by many people on our busy roads, and a good vehicle wrap can last up to 5 years, much longer than an advert in a newspaper or on the radio.
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