When the home appliance chain Genesis secured a new site, at the former Graham & Bowness Renault dealer in Workington, they turned to long standing supplier Ast Signs to convert the building to incorporate their image and branding. The team at Ast Signs have an established relationship with Genesis, going back to the creation of their corporate image and continuing through vehicle graphics, shop signage and display work.
The work carried out on Genesis' new retail outlet included wrapping the distinctive arch feature at the showroom entrance and the top section of the totem sign in red cast vinyl. The flat cut acrylic letters were produced under tight opening deadlines on Ast Signs state of the art Tekcell router. The installation of all the signage was carried out by Ast Signs' 3M and Avery approved fitters.
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