Penrith-based Arragon's Cycles has been selling bikes to the people of Cumbria for almost 50 years. In 2003 Sarah and her partner Phil took over the business from Sarah’s father and have since grown the company to include four showrooms and a Shimano Service Centre - one of only 36 in the UK.
Since buying out the business Sarah and Phil have developed a close working relationship with Ast Signs, starting with the first commission back in 2003 to redesign their Penrith showroom.
The brief tasked our team with giving Arragon’s Cycles a modern new look while also retaining a sense of family heritage: “We wanted to put our stamp on it straight away but didn’t want to change the family name,” explains Sarah. “We couldn’t have been happier with what Ast Signs did for us.”
Fast forward to 2018 and Arragon's Cycles’ relationship with Ast Signs continues to flourish. Over the years we've worked on everything from leaflets to workwear together, so when Sarah and Phil began work on an exciting new collaboration with Lowther Castle – they got in touch with us straight away.
“Lowther Castle recently opened up a network of footpaths and cycleways around their estate, so we’ve joined forces with them to offer visitors the option to hire bikes from our onsite Cycle Centre,” says Sarah.
"We wanted to mark the expansion with a fresh look but one that was still in keeping with the original brand, so the guys at Ast came up with a design that used colours from the Lowther Estate to give the Cycle Centre its own identity."
As well as designing the branding for the Cycle Centre, we also created a series of bicycle graphics, interior and exterior signage and a complete range of workwear for the Cycle Centre staff. "Despite giving Ast Signs a tight deadline and vague brief, the team were amazing,” enthuses Sarah. “They did absolutely everything we asked for. They really made it work.”
To find out more about Aragon's Cycles visit www.arragons.com
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