Determined to teach a new generation of amateur boxers about this local story, Steve approached the current Earl of Lonsdale, who immediately loved the idea and approved the creation of the Lord Lonsdale Amateur Cup for 10-18-year-old boxers, to be held at the Lowther Estate.
Whenever Steve, who runs the Penrith Elite Community Boxing Club, organises a high-profile event such as this one, he always turns to Ast Signs to make sure the event unfolds perfectly. "Ast Signs' professionalism is second to none," says Steve. "They are fast, efficient, and always on time – you couldn't ask for a better service. They're masters at finding those finishing touches that really set our events apart."
Ast Signs has sponsored the Penrith Elite Community Boxing Club for over 15 years, and sponsorship of the first ever Lord Lonsdale Amateur Box Cup included designing and producing the winners' certificates, event signage including the ring corner pads, covers and stands, the Box Cup's running order and sponsor boards, and even detailed stickers and the large entrance signs.
The result was a well-organised event that confidently took its place as the crème-de-la-crème of the amateur boxing circuit. "We saw boxers travel in from all over the UK - from Aberdeen to Maidstone in Kent," said Steve. "86 clubs entered - which meant over 420 boxers attended. The competition produced over 78 new champs aged from ten years plus."
"The Earl himself came to present the awards," continued Steve. "Along with current world WBO Super Lightweight and British Champion Jack Catterall and also current British Champion Hughie Fury – both holders of the Professional Lonsdale Belt."
With Ast Signs' support, the tournament was a huge success. "Feedback from the clubs has been overwhelmingly positive," said Steve. "We're expecting an even greater number of competitors next year, because clubs are eager to enter more boxers. I would predict over 1000 competitors boxing in five or six rings over the course of the contest."
Talent scouts are already paying close attention to the competition, and it's clear that Steve's event is nurturing and inspiring the next generation of champion boxers.
After fighting through quarter-finals, semi-finals, and grand finals, the young champions must return next year to defend their titles and earn the belt. Then, if they want to keep the belt for life, they must return the following year and defend their title again. Winners of the belt will confirm their standing among the elite young boxers in Britain today.
To find out more about Penrith Elite Community Boxing Club, visit www.facebook.com/penritheliteabc/