Marketing your business online
Are you looking to increase your sales to existing customers, win new business and improve your brand awareness? Maybe it's time you embraced email marketing. By using bespoke designed email templates we can help you reach out to your customers.
- Increase customer communication - it's an easy way to get your message across to your customers and it allows them to communicate with you efficiently.
- Get more referrals - emails newsletters are easy to forward.
- Track the success of your campaigns using real-time reports - you can see exactly who opens your emails, which elements of the newsletter are more popular, who should be given a follow-up call etc.
- Target specific market sectors with relevant products - you can segment your customers so you only target them with products and services specifically relevant to them.
- Improve your customers' knowledge of your full product range - are your customers fully aware of every product and service you offer?
- Save money on postage and paper - the costs of email marketing are minimal versus more traditional methods of direct mailing and advertising.
E-mail marketing also helps the search engine optimisation (SEO) of your website by directing your customers to different areas of your site via the links on the newsletter. SEO is the process of improving the visibility of your website to search engines via the 'natural' or 'organic' search results. The more visitors you get to your site, the higher you will be ranked by the search engines. At Ast Marketing & PR we can also help with other aspects of SEO to help you attract more visitors to your website such as:
- Write search engine friendly content for your website.
- Analyse the appropriate keywords for your website and clean up your Meta tags and descriptions .
- Improve your organic listings.
- Link building and improve the inbound links to your site.
- Improve XML and HTML sitemaps.
- Improve internal website links.
- Optimise on site images.
- Remove duplicate content that will harm your SEO rankings.
To discuss your options further just contact us at Ast Marketing & PR.