Ast Marketing designs a new approach
Date: 29-09-2011Ast Marketing Designs A New Approach
Two key creative agencies in Cumbria have joined forces to offer a comprehensive design-led marketing and public relations service in a move which will create four new jobs.
Penrith-based Ast Signs and Really Clever PR from Carlisle have come together to form Ast Marketing & PR – the new business will have 12 staff, half of which will be graphic designers.
But the company is taking a fresh new approach. The business strategy is to focus on using marketing, social media and PR to help promote and effect greater sales for clients and it’s using professional graphic design at every stage along the way.
“In this tough economic climate it’s even more important for businesses to market and promote themselves and their services,” said Ast Signs managing director Mark Aston. “We’ve had to adjust our marketing activities and that’s been beneficial and helped us expand.
“But what we are offering is professionally designed marketing material to really help businesses stand out. We’ve been designing traditional promotional materials such as posters, flyers and stationary for years but now, in the ever increasing digital age, there’s even more opportunities to emphasise and build your brand. You can’t afford not to promote your company at the moment.”
In addition to traditional and new marketing and promotional platforms, the Ast Marketing & PR team will have a strong focus on supporting clients with professionally designed resource to help clinch new business and boost sales.
“All of my clients are asking for really striking templates for presentations and tender documents to help them stand out and win the work they are pitching for,” added Glenn Patterson from Really Clever PR.
“And there’s a requirement for innovation and graphic design across all marketing and media platforms currently in use – be it web design, social media pages, email flyers, newsletters and press releases. So what we are offering is different to most people in that the focus is squarely on creating sales and winning business.”
As well as providing consultancy on marketing and public relations the new business offers video production, professional photography and web design in its portfolio.
Ast Signs and Really Clever PR count Stobart Group, M-Sport, AW Jenkinson, System Training, Carlisle Youth Zone, Story Painting Group, David Allen, Tesco and Story Homes as clients. More information can be found at www.astmarketing.co.uk.
Two key creative agencies in Cumbria have joined forces to offer a comprehensive design-led marketing and public relations service in a move which will create four new jobs.
Penrith-based Ast Signs and Really Clever PR from Carlisle have come together to form Ast Marketing & PR – the new business will have 12 staff, half of which will be graphic designers.
But the company is taking a fresh new approach. The business strategy is to focus on using marketing, social media and PR to help promote and effect greater sales for clients and it’s using professional graphic design at every stage along the way.
“In this tough economic climate it’s even more important for businesses to market and promote themselves and their services,” said Ast Signs managing director Mark Aston. “We’ve had to adjust our marketing activities and that’s been beneficial and helped us expand.
“But what we are offering is professionally designed marketing material to really help businesses stand out. We’ve been designing traditional promotional materials such as posters, flyers and stationary for years but now, in the ever increasing digital age, there’s even more opportunities to emphasise and build your brand. You can’t afford not to promote your company at the moment.”
In addition to traditional and new marketing and promotional platforms, the Ast Marketing & PR team will have a strong focus on supporting clients with professionally designed resource to help clinch new business and boost sales.
“All of my clients are asking for really striking templates for presentations and tender documents to help them stand out and win the work they are pitching for,” added Glenn Patterson from Really Clever PR.
“And there’s a requirement for innovation and graphic design across all marketing and media platforms currently in use – be it web design, social media pages, email flyers, newsletters and press releases. So what we are offering is different to most people in that the focus is squarely on creating sales and winning business.”
As well as providing consultancy on marketing and public relations the new business offers video production, professional photography and web design in its portfolio.
Ast Signs and Really Clever PR count Stobart Group, M-Sport, AW Jenkinson, System Training, Carlisle Youth Zone, Story Painting Group, David Allen, Tesco and Story Homes as clients. More information can be found at www.astmarketing.co.uk.
